November 17, 2011

FOR IMMEDIATE RELEASE

AboutOne Launches Alpha of Secure Online Organizer at Wine, Dine & Demo 2011

Free, cloud-based service makes it easier for families to manage daily life, as it happens.

New York, NY and Malvern, PA — (Wine, Dine & Demo! 2011) — November 17, 2011 — AboutOne, a secure online organizer that makes it easier for families to manage daily life, launched the alpha of its new release today at Wine, Dine & Demo , the annual showcase of the latest innovations in digital lifestyle products and services.

AboutOne, a majority women-owned and managed company building a product dedicated to simplifying family life, recently forged a partnership with Microsoft and closed a second round of funding with Golden Seeds, a network of angel investors dedicated to investing in early stage companies founded and led by women. AboutOne has leveraged these two events to launch a new version of AboutOne, a complete re-build based on feedback from the company’s current customers and focused on rewarding users for being organized.

“It’s an honor to be recognized by Microsoft as a startup with great potential for success,” says Joanne Lang, Founder and CEO of AboutOne. “Partnering with Microsoft and using the Azure platform as a service has enabled us to quickly develop a family management system that offers the scalability, security, and performance our customers need and want in an online organizer that’s fast, fun, and easy to use.”

AboutOne is the fast, easy way to manage your busy life – no matter where you are – guiding you along the path to organization and then rewarding you for being organized. Its online organizer provides one place to quickly store and manage precious memories and household information.

The new version builds on the calendar and address book tools customers are already using, supercharging them with AboutOne’s document filing and reporting tools to make the information stored there actually work for them in a way that the other apps don’t.

“AboutOne was created out of my direct experiences as a mother of four children,” says Lang.

A former SAP Labs executive specializing in cloud technology, Lang decided to develop AboutOne after one of her sons had a medical emergency. She was away from home, with only her keys and phone, and unable to provide a list of his medications to the paramedics. She’d seen how cloud computing helps businesses gain new levels of efficiency and wanted to use her business and personal experiences to develop technology that simplifies a mom’s life.

AboutOne makes customers’ information readily available and useful for informed decision-making and quick response in an emergency. It offer the benefits of carrying the burden of saving essential family information and making it easily accessible while on-the-go to 82.8 million busy moms in the US (according to a 2008 Census Bureau study).

Why Choose AboutOne

Generally, people dislike household organizational tasks such as record keeping and filing because they are both inconvenient and time-consuming. However, most families do feel it is important to preserve family memories and have instant access to essential household information in case of an emergency.

AboutOne provides a number of advantages over other information management solutions. It’s truly the first-of-its-kind application that eliminates the need for storing valuable household information and family memories across multiple digital or paper-based systems. AboutOne brings together automatic software upgrades/updates, fast and convenient data entry, proactive instructions on being organized, and sharing/reporting of both household and career information in a way that is easy and efficient. Specifically:

  • Automatic software upgrades. AboutOne users don’t have to worry about software upgrades—all software upgrades are handled without interruption by our staff.
  • Automatic updating. In comparison with similar applications, AboutOne is not dependent on hardware or an operating system. As a web-based application that follows current HTML W3C standards, AboutOne can run on any operating system with a browser.
  • Personalized advice and help. The bottom line—AboutOne helps people know what information they should be keeping, without requiring it. Our application assists and guides users in both creating and managing their information. With our unique Intelligence Engine, we’re able to support decision-making by providing links, supporting information, and resources at the time when a user needs it most.
  • A new perspective on household information. AboutOne stores information across all areas of a customer’s personal and professional life, thereby making it easy to compile and use on a daily basis. AboutOne’s system is designed to make intelligent use of household information, so the customer only has to enter it once. AboutOne is unique in the way it lets the customer use the information after it has been entered. Users can output information in prebuilt reports on many different aspects of household management, giving the customer a new perspective on the information.

What customers are saying about AboutOne

Mandi
“There are plenty of remote backup sites that allow you to store files and documents, but what really sets AboutOne apart is the way it helps you organize your data, documents and family memories so that everything you need is at your fingertips, allowing you to reduce the amount of paper clutter in your home.”

Candy
“I feel like this is my version of whatever people do on Facebook, but I feel like its benefiting me and my family.”

Jen
“I am just adding things as I come across them so I haven’t even had to sit down and spend hours on this. I am thinking in a few months, I will have basically everything we use in there and I can stop storing things in twelve different places.”

Krystel
“Moving with the military constantly can make things hectic and information can get misplaced a lot. Using AboutOne makes things easier by allowing me to have one click access to important information and documents that I might not otherwise have access to right away when arriving at my new home.”

About AboutOne

AboutOne is the fast, easy way to organize your busy life. Its free online organizer provides one place to quickly store and manage precious memories and household information, including health, education, and possession records. While AboutOne gives you access to this important information no matter where you are, from any web-enabled device, it offers much more than a digital filing cabinet.

AboutOne builds on the calendar and address book tools you’re already using, supercharging them with its document filing and reporting tools to make the information you store there actually work for you in a way that other apps don’t, including intelligent alerts and reminders, automatically created hard copy memory books, multi-media family newsletters, health summaries, babysitter instructions, home maintenance and improvement reports, paper greeting cards that mail themselves, and more.

With APIs and wizards, your information is entered in seconds as life happens, via mobile device, scanner, or computer. The information is then readily available and useful for informed decision-making and quick response in an emergency. AboutOne accomplishes all this while gently guiding you in a fun way along the path to organization and then rewarding you for being organized with exclusive members-only deals and offers from partner companies.

To receive more information about AboutOne’s latest release, visit www.acornpoints.com.

For screenshots, logos, and more customer quotes, visit http://www.aboutone.com/pressroom/.

 

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AboutOne
AboutOne’s new release (http://www.acornpoints.com/) is the fast, easy way to organize your busy life – and it’s free.

Designed to make getting organized virtually effortless for the user, AboutOne:

  • saves time by making customers’ existing Google, iCal, or Outlook calendar/contact tools more useful.
  • pays customers in gift cards from their favorite sites for achieving their organization goals.
  • gives customers peace of mind with third party privacy audits and bank-level security.

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AboutOne:

Katrine Kubis
801.797.9333
kkubis@aboutone.com