October 13, 2010 – StartupNation.com Honors Nation’s Leading Moms in Business

StartupNation.com Honors Nation’s Leading Moms in Business

Philadelphia Web Startup AboutOne.com Wins Top Honors in Mom Business Competition

Philadelphia, Pennsylvania – October 13, 2010– From among thousands of contestants, Philadelphia –area web startup AboutOne.com has been ranked #25 in StartupNation.com’s 2010 Leading Moms in Business competition (www.startupnation.com/leading-moms-in-business), sponsored by Infusionsoft (www.infusionsoft.com).

Over 709,000 votes were cast in support of the 2010 contestants, reflecting immense interest and supportiveness for moms building businesses at the same time they tend to their families.

“There’s been a sea change among moms as they’ve come to realize that adding entrepreneurship to their lives brings exhilaration and immense gratification, not to mention supplemental—sometimes primary—income to their families in these dicey economic times,” says Rich Sloan, chief startupologist and co-founder of StartupNation.

“I’m very proud to be a StartupNation winner and to be included in this group of inspiring mom entrepreneurs,” says Joanne Lang, founder and CEO of AboutOne.com. “Although AboutOne was initially conceived to simplify the lives of busy moms like me, it has since become much, much more. Everyone is busy these days, and AboutOne allows us to capture critical personal information easily and securely and then access it quickly at anytime from anywhere; health information, educational information, tax information and precious personal memories can be stored and retrieved easily and quickly.  Our client base is growing rapidly and our product is evolving to meet their needs…not just mine!”  The winner’s profile for AboutOne.com can be found at http://www.startupnation.com/leading-moms-in-business/contestant/7620/index.php

The 2010 Leading Moms in Business ranking, conducted in collaboration with Ladies Who Launch (www.ladieswholaunch.com) and The National Association for Moms in Business (www.mibn.org), highlights some of the dominant trends, motivations and attributes among moms in business. They include:

  • A great eye for providing attractive discounts, coupons, savings and value, all especially important to consumer moms of the recession era.
  • A likelihood to come up with innovative products and solutions to address the challenging maze of motherhood. It’s an environment that demands resourcefulness.
  • Conscience-driven business, where “doing well” is just fine, but the real rush comes from doing good.
  • The attraction of being your own boss looms large for moms wanting to take control they just can’t find in a day job.
  • Sustainable solutions and responsible business practices are increasingly paramount.
  • Making the most of social media for business benefit is seemingly a birthright for the socially adept moms.

The full results of the 2010 Leading Moms in Business ranking are available on StartupNation’s website at http://www.startupnation.com/leading-moms-in-business.


About AboutOne.com

AboutOne (www.AboutOne.com) is an online family information management system that is accessible anytime, anywhere, from any device.  In just seconds, you can store, secure, and manage what matters most: precious memories and household information.


StartupNation (www.startupnation.com) provides over 175,000 pages of business advice and networking for entrepreneurs and serves millions of entrepreneurs annually. StartupNation is a free service founded by entrepreneurs for entrepreneurs with the intention of providing a one-stop shop for entrepreneurial success, including blogs from a host of experts, podcasts, webcasts, eBooks such as Start Your Own Mom Business (www.startupnation.com/mom-business), award-winning step-by-step advice, and more.

StartupNation co-founders, Rich Sloan and Jeff Sloan, are two of the country’s leading small business experts. The Sloan brothers speak frequently at entrepreneurial forums and recently hosted a Public Television special helping people transform their passions into business opportunities. They are authors of StartupNation: Open for Business, published by Doubleday. The Sloan brothers are regularly quoted and featured in media such as The New York Times, Wall Street Journal, Fortune Small Business, Entrepreneur Magazine, CNN, CNBC, MSNBC, FOX News and many others.


For more information, press only:

For AboutOne.com, contact Katrine Kubis via email at kkubis@AboutOne.com.

For StartupNation, contact Rich Sloan via email at rich@StartupNation.com or by phone at 248-430-1002.

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